Go To Market
How, What, When, Where and Why? The most difficult questions for a new brand or product, yet these are the questions consumers ask. Developing a new brand/product or offering is complex and getting to the proper market at the right time is even harder. Experience, failures and successes are factors needed to launch correctly… there is no magic pill nor a secret formula it is a process managed with experience
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about us
We are a contemporary go-to-market strategy firm founded by marketing and sales executives. Our 25+ years experience derives from sales, marketing and executive leadership in CPG / Media / Ad-Tech / Alcohol / Distribution and Creative Branding.
We work with emerging brands to develop go-to-market and growth strategies including new brand/product/offering creative, re-launch, re-branding, consumer segmentation, sales, marketing and chain management. Our process is data-lead and inclusive of all elements of the business
Accelerated growth is our goal, we do our homework to understand the best marketplace, consumer segment, positioning and value proposition. We map out your brand lifecycle that shape the most effective positioning paradigm, which sets a clear path to accelerated customer engagement and re-engagement. All done to ensure alignment with broader goals/timelines/investments for the company.
Our Capabilities tailored to the needs oF Your Brands
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Concept - Development: Naming, Consumer Profiles. Channel Strategy, Distribution, Retail, Digital and E-Commerce Strategy
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Brand Assessment, Competitive Landscape, Brand Objectives, Brand Identity, Value Proposition, Roll-Out Strategy, Media Mix Modeling
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Identifying new target audiences, new product offerings and value propositions, retail distribution models, E-Comm, Brick and Mortar, Brand Activation
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Our Team
MIKE MANION
Founder Partner / President
Energy and attitude can be contagious. Just ask anyone who’s worked with Mike. His passion and infectious attitude impact everything he does. Whether it’s finding new ways to move a brand’s business or motivating his team to rethink tradition, Mike’s drive and determination is unrelenting.
During his 20+ years managing creative, media and retail teams, Mike has demonstrated a keen ability to move business forward. He believes that conventions are meant to be broken. He inspires those around him to explore every angle and seize the opportunity to do the unexpected instead of settling for the simple solution. The by-product is bigger, better thinking which results in growth for brands.
CRAIG KRAMER
Founder Partner
Craig has diverse experience working with Fortune 500 clients such as Coca-Cola, Coors, and Sharp including event marketing, mobile marketing, sales promotions, field marketing, sponsorship activation and management. He comes with a thorough knowledge of the inner workings of the agency model and has managed/work with all of the following areas: account service, creative, media (print, radio, out of home, and TV), copy, print production, finance, merchandise and art buying.
KIM MANION
With over 10 years of B2C and B2B marketing for clients such as Pepsi, FritoLay, Polaris Industries, MillerCoors Wyoming Office of Tourism and Unilever, Kim has gained the skill set to truly make a positive impact. She is extremely detail oriented, organized and loves working to inspire and motive her team to get the best possible outcome.
